Creativity and the creation process in global virtual teams: Case study of the intercultural virtual project
نویسندگان
چکیده
This article studies the creation process in global virtual teams (GVTs). It determines factors that may increase or reduce their creativity. A case study covering the 25 GVTs belonging to the Intercultural Virtual Project revealed seven stages in their creation process, namely: preparation, incubation, generation, emanation, selection, finalization, and evaluation. The creation process is illustrated as successive interactions between the teams’ conscious and subconscious. Our study has uncovered five inhibiting factors and four enhancing factors which can interfere with the creation process and influence the GVTs’ creativity.
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